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How does your audience respond to your marketing?
They can't wait to buy! My people love what I offer.
I spend a lot of time answering questions, but they often buy from me.
My audience says they love what I do but rarely make a purchase.
My audience is focused on my portfolio, not my message.
Honestly, I don't really have an audience—reaching the right people is hard.
Do you have a framework or model you use for marketing and service/offer development?
What's a framework?
Yes, but our business has changed a lot since it was developed.
Yes, and I use it, but not all the time.
I have a framework but I haven't evaluated my business model and services since I developed it.
Yes, and everything I do flows from the framework.
I have a framework or model but it's in my head.
What kind of content do you create for your business?
We follow a strategic marketing plan and have several themes we use for blogs, newsletters, and social media.
We create content on one or two platforms, but don't have a content marketing plan that we follow.
I'm great at one platform but haven't figured out how to translate that to evergreen marketing.
Real talk? I follow the post and pray school of thought.
Let's talk clients! Can you define the transformation you help create for your clients?
I think I am but get distracted by “shiny objects” and am still tinkering—I keep getting in my own way.
Both my clients and I are on the same page about the transformation—my testimonials speak for themselves.
I often feel like I'm reinventing the wheel with each client.
My reviews and testimonials speak for themselves.
Do you have strong business foundations?
I have a written mission, vision, and values statement—and I share it publicly.
I have a written mission, vision, and values statement—but I don't share it.
I can talk about my mission, vision, and values—but I've not written it down or shared it publicly.
I haven't thought about this much—it feels like one more thing for the to-do list.
Let's think about your content some more. Check all of the descriptions that sound like you.
I have a documented catalog of our past content.
I have a system for reusing my content.
I don't have any content to catalog.
I create something new every time I post, send a newsletter, or make a video.
I know what I have but it's not organized.
I know my general themes but I haven't organized my content to match them.
I've organized my content into 3-5 core themes.
How successful are your current services/offers?
I love everything about them and they're quite profitable.
I like what I do but sometimes it's not as profitable as I'd like.
I create new services for each client.
My services/offers are dialed in and my next step is training my team to help in delivery.
I'm constantly creating new things, trying to figure out what works.
How do you get new clients/customers?
My business is referral based.
I regularly get organic leads.
I bid on RFPs.
I leverage advertising.
Uhhhh... I'm not sure.
What's your biggest challenge right now?
Growing my revenue.
Reaching a bigger audience.
Making a pivot.
Reducing stress in my work.
Eliminating "scope creep" in my projects.
Finding perfect fit clients.
We find that many industries face the same challenges—what do you identify as? (You can pick more than one!)
I'm a consultant to small businesses or corporations.
I coach individuals or executives.
I'm a professional service provider like an attorney, financial advisor, or accountant.
I'm a creative such as a designer, writer, or illustrator.
I'm a health care provider (physician/nurse practitioner/licensed therapist/etc).
I am an alternative health/wellness provider (acupuncturist, massage therapist, ND, etc)/.
I'm a fellow marketing/communications pro.